About incase

For the person in your family who takes care of things.

That’s probably you.

You manage your aging parents’ health concerns, your own family, and your kids’ logistics — all at the same time. You’re the one everyone calls for everything, the one who handles things. And somewhere in the middle of it, you realize: if something happened to your mom tomorrow, you would not know where to start.

incase is the secure place for the information that matters — the map your loved ones will need if something happens, and the reference they use while everything is running normally. Doctors, medications, allergies, family medical history. Access codes, service providers, neighbors, the daily rhythms of a home. Wishes, legal documents, passwords, where the will is kept. The recipe that came from Grandma. The story she wants the grandchildren to hear.

incase makes it easy to share your information — securely, with exactly who you choose. Build your Case at your own pace; add and share whenever you’re ready.

We’ll start you off with nine questions — enough to make your Case immediately useful to the people you love.

Where this started

Three small moments,
over the same year.

The stapled pages

incase started with a stapled stack of seven pages. Cynthia’s dad printed it himself — account numbers, doctor names, where to find things. A kind of map: thoughtful, incomplete, and frozen the day he stapled it. Nothing she could update. Nothing she could share with her brother.

The locked phone

Around the same time, a friend was trying to unlock her husband’s phone with Face ID after a terrible accident — looking for his doctor’s name, the number for his sister.

The urgent text

And one of our kids had just moved out for the first time, texting incessantly: she needed her Social Security number and the H&R Block password, right this second, to apply for an apartment.

The information that holds a family together isn’t simple, and it isn’t only for emergencies. It’s every day — sometimes urgent, sometimes just needed. It lives in heads and notebooks and shoeboxes and printed-out spreadsheets, and it’s rarely where someone else can find it on the day they need it most.

We built incase as the place where those things can live. Kept up to date by the person they belong to. Shared with the people they trust. Ready when someone they love needs to find them.

Who’s building it

incase is built by a small team of two — working on it carefully, for the families we know — with a friend’s brilliant daughter helping get the word out.

We’d love to hear what you’re using incase for, what’s missing, what’s working, and what’s in your head that you wish were written down somewhere safe.

Say hello

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